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Damm adds gluten-free Daura 0.0% lager

Spanish brewer Damm has added a gluten-free, alcohol-free lager to its lineup. 
The new brew, Daura 0.0%, has landed in Tesco stores ahead of a wider nationwide rollout (rsp: £5/4x330ml).
The 17 IBU lager is “clean and intense in aroma, [with] delicate floral tones”, according to Damm. It promises “subtle cereal and toasted notes with a smooth texture and a well-balanced bitterness”. 
“We know from consumer insight that there is demand for beers that work for people managing dietary requireme...

Eden Mill appoints ex-BrewDog spirits MD as CEO

Eden Mill Distillery has announced the appointment of former BrewDog Distilling Co MD Steven Kersley as its chief executive officer. 
Kersley, who exited BrewDog last October before the closure of its spirits arm was confirmed, takes charge of Eden Mill after its purchase out of administration by investment company Ruby Capital last November. 
Kersley had “over a decade of senior leadership experience in the scotch whisky and craft spirits industry”, Eden Mill said in a statement. Prior to joi...

Lucky Saint rolls out alcohol-free lime lager with added electrolytes

Independent alcohol-free beer brand Lucky Saint has unveiled a beer made with added electrolytes. 
Lime & Sea Salt Lager has launched via DTC and on TikTok Shop (rsp: £24/12x330ml). Single 330ml cans will land on Ocado from mid-May (rsp: £2.10). 
The new beer was brewed with lime and “mineral-rich sea salt,” Lucky Saint said. This provided drinkers with “essential electrolytes including magnesium, potassium and sodium to support hydration and performance”, it added. 
Each can contains 305mg p...

Asahi UK to support large-scale regenerative agriculture initiative

Asahi is to fund the farming of regenerative barley at an equivalent scale to 90% of its total UK beer production.
A tie-up with malt supplier Boortmalt will see Asahi UK fund the production of 3,050 tonnes of regeneratively grown barley malt in 2026. This is equivalent to 100% of the pale malt used in the production of Asahi’s local British beers, including Fuller’s London Pride, Meantime Prime Pale, and Dark Star Hophead. 
However, Asahi UK will not make the claim that its UK-produced beers...

Pieminister looks to shake up quiches with ‘deep dish’ duo

Pieminister has moved into quiches in a bid to “attract a younger audience” to the category. 
The Bristol-based piemaker has debuted “deep dish” quiches in Eggs Benny and The Swiss. Both have landed in Waitrose stores and online via Ocado, Amazon and DTC (rsp: £3.65/220g). 
Eggs Benny contains free-range British ham, spinach and vintage cheddar, whilst The Swiss features emmental, potato, leeks and vintage cheddar. Both use a wholegrain seeded pastry base and are intended to be consumed as a s...

Trip eyes ‘booming’ sleep supplements market with Dream Blend duo

Trip has continued to diversify beyond CBD with the addition of a new Dream Blend range to tap into the “fast-growing sleep supplements category”. 
Dream Blend comes in two formats – Dream Powder (rsp: £29.99/30 servings) and Dream Gummies (rsp: £24.99/60 gummies). Both have launched via Trip’s website and on TikTok shop, and will hit Boots this spring. 
Dream Powder blends tart cherry with magnesium glycinate, L-theanine, chamomile and lavender into a powder that can be stirred into water bef...

Gordon’s continues to diversify beyond gin with ready-to-pour spritz duo

Gordon’s has continued to look beyond core gin for growth, adding a pair of ready-to-pour spritz serves.
It has unveiled Gordon’s Spritz in Elderflower & Citrus and Watermelon & Berry flavours. They have landed in Tesco, and will be in Sainsbury’s and Asda stores from May (rsp: £10/75cl).
The ready-to-pour spritzes combined “wine flavours” with the “botanical character of Gordon’s Gin” to create a “delicate, fruity and floral taste with a light fizz”, according to the brand. 
Each bottle cont...

Nando’s launches ‘viral’ Bukayo Saka peri-peri sauce into retail

Nando’s has launched its popular peri-peri sauce collab with footballer Bukayo Saka into retail. 
The viral Peri-Peri Saka sauce, which the brand said fans had been “begging to buy” following its debut in Nando’s restaurants in 2024, has landed in Asda and Tesco stores (rsp: £4.50/500g). 
It will also roll out in Sainsbury’s, Co-op, Ocado, Morrisons and Nisa in the coming weeks.
The NPD, which is suitable for vegan, vegetarian, gluten-free, kosher and halal shoppers, is Nando’s first collabor...

WKD launches higher-abv cocktail range for at-home gatherings

WKD has added a new range of higher-abv cocktails to tap into a demand for at-home drinking.
Bottles in Cheeky V and Venom have launched exclusively in Tesco (rsp: £2.60/275ml), with a trio of 330ml cans including a Blue Lagoon variant also available via Bestway (rsp: £3.10).
Cheeky V will also launch in 330ml cans across One Stop and Co-op this summer.
The 6.5% abv drinks were “designed to tap into growing demand for higher-abv, cocktail-style serves” while delivering “strong value for money...

Galbani launches Burrata Minis and basil-infused mozzarella lines

Galbani has announced the launch of Burrata Minis and Mozzarella Basil Infusion to recruit new shoppers. 
The Lactalis-owned brand said the launches would bring “format innovation with elevated flavour” as well as added convenience and product differentiation. 
Burrata Minis (rsp: £3.25/6x30g) are made in Italy from mozzarella filled with cream, delivering a “rich yet delicate flavour”.
The brand said the SKU would give shoppers “a more accessible way to enjoy burrata in small portions, witho...

Plenish grows shots lineup with fibre and high-strength turmeric variants

Plenish has added Fibre and Ultra Turmeric shots to tap functional health trends. 
Dosing bottles of the new flavours have landed in Sainsbury’s stores (rsp: £5.95-£6.95/420ml), with Ultra Turmeric also available in a 60ml shot format (rsp: £2.30). Both are also available via DTC.
Fibre is made with cold-pressed ginger, lime and mint, and contains 5g of fibre – equivalent to 16% of the daily recommended intake for adults. 
It was launched in response to growing demand for products high in fib...

Seabrook rolls Toy Story lentil crisps into Asda

Seabrook has launched a duo of Toy Story-branded lentil crisps into Asda, as part of a tie-up with Disney’s Pixar Studios. 
Multipacks in Cheesy Pizza and Wild West BBQ are in stores now (rsp: £1.65/6x17g). 
The HFSS-compliant lentil-based snacks were “the perfect accompaniment” to the upcoming Toy Story 5 film, Seabrook said.
“As a brand that is synonymous with laughter and fun, we know that this collaboration with Disney and Pixar will resonate with our audience, many that will have grown u...

Wall’s adds ‘UK first’ high-protein sausage roll

Wall’s Pastry has introduced what it claims is the UK’s first high-protein sausage roll available in retail. 
Wall’s Pastry High Protein Sausage Roll – which the supplier said was the result of a year of product development – has landed in Tesco and Morrisons stores (rsp: £1.50/120g). 
It contains 16g of protein and just 303 calories per roll. 
The NPD was aimed at recruiting young and health-conscious shoppers looking for a convenient chilled pastry snack without “compromising on flavour”, a...
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